Using a Logo Contest to Brand Your New Firm (Part 3)

Tuesday, May 8

We haven’t heard back from the family expert, so we email him again. He responds that he doesn’t like anything. We’re on our own.

Wednesday, May 9

Many designers submitted multiple designs. Because the Logomyway website allows us to sort by designer, we decide to examine the works of the remaining designers individually. As we review each designer’s submissions, we assess if there is one design that we consider outstanding. If not, we eliminate all of the designs from that designer. This process is instructive, but tedious. It reminds me of the eye exam where I am asked: Can I see better with lens A or lens B? How about lens B or lens C? Do I like Nagi12’s Design No. 78­­­ or Design No. ­­­634? Is Frico’s Design No. 349 or No. 650 better? And what about Widodo’s Designs No. 12 and No. 647 – which is best? Do I like it enough to live with it? If not, they are all rejected. We move on to the next designer. Must decide between Zester’s Designs No. 152 and No. 701. Bring on the caffeine and jelly beans. I’m dying already.

Read Jan Glassman’s full post on the Boston Bar Association’s Solo & Small Firm Blog . . .

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